If it is some first-tier luxury brands, the premium rate will be 80-200 times. For example, if the ex-factory price of a water cup is 40 yuan, then the price of e-commerce and some offline chain stores will be 80-200 yuan. However, there are exceptions to this. Some well-known chain stores known for their high quality and low prices will control the premium rate to 1.5 times, which will be around 60 yuan. Well-known water cup brands with similar styles sell for about 200-400, and first-line luxury brands sell for 3200-8000. This way everyone has a rough idea of the relationship between selling price and cost.
Then let me briefly teach you to analyze the product cost. Although it is not accurate, it can give you a reference. Nowadays, it is very convenient for people to access the Internet. You can search for some information on the Internet just by taking out your mobile phone. For example, searching for the real-time price of 304 stainless steel. What is usually displayed online is the price per ton. I believe everyone knows about the conversion of tons into grams. For those who don’t know, there are conversion tools on the Internet. , so that we can calculate the price of one gram of 304 stainless steel. Then we look at the weight displayed on the water cup, which is the net weight. Take a thermos cup as an example. A 500ml thermos cup that has not been processed by the thinning process usually weighs between 240g and 350g. The weight ratio of the lid to the cup body is about 1:2 or 1:3.
It would be better if you can just find a scale. You can weigh the cup body and calculate the material cost according to the gram weight. The labor cost and material cost are roughly 1:1, which means you can get the approximate cost of the cup body and the approximate cost of the cup lid. 25%-20% of the cup body. This roughly calculates the cost of the water cup, and then multiplies it by 1.25. This 25% is not gross profit, but covers material loss and packaging material costs. The figure obtained is roughly the cost of this water cup. Of course, the cost will vary greatly depending on the difficulty of producing the various parts of the water cup. So we don’t need to count the profit. The ex-factory price is calculated based on the production cost according to the price you want. The lower the premium rate, the better. Compare it with the actual selling price, and you will roughly know in your mind whether it is worth it or not.
At this point, there must be friends who say quality is not very important, right? Yes, it is very important, but many people often change their quality requirements in the face of price. If the price is very low, they will feel that it can be used even if it has some minor problems. If the price is very high, they will increase their quality requirements for the product. Some requirements even exceed industry requirements.
We have explained in detail how to identify the quality of water cups in many previous articles. Friends who need to know more can read the previous articles on our website.
Post time: Jan-05-2024